Have you ever noticed that after you visit a website, you start seeing their ads on Facebook? Have you ever wondered how? The technique is known as ‘retargeting’. However, these websites will use Facebook’s retargeting technology. These websites are using ‘Facebook Pixel’. All you need is a Facebook Advertising Account, the code which it creates and a WordPress site. 

As a result, the Facebook Pixel will help you:

  1. Show ads to people who have previously visited your website (retargeting).
  2. Track Facebook Ad conversions.

If your looking into retargeting your ads on Facebook and want to install the Pixel in WordPress, read on. In this article, we will show you how.

When promoting your brand’s Facebook Page, using Facebook Ads, you can determine a broad target audience. Retargeting allows you to narrow your audience to yield better results, with less cost.

You can show your Facebook Ads to people who already share an interest in your website. This audience is more likely to respond to your promoted Facebook posts and advertisements.

Facebook Pixel Guide

Setting up a Facebook Pixel helps you retarget your audience.

Creating Your Custom Facebook Pixel in Facebook Ads Manager

  1. If you do not have one already, you will need to create a Facebook Advertising Account. After having done so, connect it to your Personal Facebook Profile. If you have previously promoted a post or ad, you will have a Facebook Advertising Account.
  2. Open Facebook Ads Manager. You can find the Ads Manager at www.facebook.com/ads/manage.
  3. Click on the Menu Icon in the top left of the page. Go to ‘All Tools’ > ‘Assets’ > ‘Pixels.
  4. Click the green button, which says ‘Create Pixel’.
  5. Name your Pixel. Click ‘Create Pixel’.
  6. A window will open with your Facebook Pixel’s code. It is best to copy and paste the code into a Word / Pages / Notes Document for safekeeping.

You now have created your brand’s pixel. But now, you need to place it into WordPress!

Facebook Pixel Guide

Retargeting allows you to narrow your audience to yield better results, with less cost.

How to Place Your Facebook Pixel on Your WordPress Site

  1. Go to the ‘Plugins’ section of your WordPress site.
  2. Download and install the ‘Insert Headers and Footers’ plugin.
  3. Go to Settings > Insert Headers and Footers.
  4. Remember your previously copied code? You’ll need it here. Paste it into the ‘Scripts’ section in the ‘Headers’ box.
  5. Click ‘Save’.

You will now have successfully set up your Facebook Pixel on your WordPress site! However, you need to now set-up custom conversions, in order to collect valuable data!

How To Set-Up Custom Conversions

Our Digital Trainer, Faye, will show you how to set-up custom conversions. Watch the video below to discover how.

Measuring Your Success Through Analytics

Why stop there?

You can increase your website’s conversion rates further, with our Online Conversion Rate Masterclass Course.

To enrol now or to find out more, click HERE.

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